ACS Advertising

Founded in 1967 to serve the needs of global and local families, ACS International Schools educate over 3,700 students aged 2 to 18, day and boarding, from more than 100 countries. The schools – three in Greater London and one in Doha – are all non-sectarian and co-educational.

This advertising campaign promoted Open Morning events at the four campuses, and was aimed at local families as well as families moving to the UK Or Qatar from other countries. Ads were produced specifically for each campus, as well as have versions that were for all campuses. The advertising style was led with images that visually connected confidence and students work, supported by key aspirational messages and minimal copy.

The campaign elements included outdoor advertising (train station, bus stop and other banners), print ads, social advertising as well as postcard drops.