Uber GT

Uber GT is passionate about sourcing and selling the very best high performance and prestige cars. When creating the brand identity, the brief was to create an automotive marque logo that conveyed their attention to detail, meticulous selection process and enthusiasm for great cars. With Porsche as a key brand for Uber GT and its customers, the logo has gentle echoes of some elements.

The identity uses a hand-drawn typeface within a silvery marque to reference the sporty, exclusive nature of the cars that Uber GT specialises in. The shield itself is a classic motoring reference and the logo is nearly contained within a typographic elements the eludes to a stylish premium product.