CACI ‘Run Simple’ Campaign

CACI designs and delivers innovative and practical IT solutions that deliver tangible benefit. Bluefish works with CACI, an SAP Gold Partner, to create demand generation campaigns which comply with SAP MDF guidelines as well as CACI’s own brand guidelines.

This particular campaign was targeted at Higher Education, and focused on CACI’s Course Costing analytics solution. The elements include a postcard direct mail piece, executive summary, print advertisement, banner advertising and social selling. The lead generation results exceeded the target for the campaign.